STRATEGIC PATHWAYS AND ORGANISATIONAL SURVIVAL OF DUFIL FOOD INDUSTRY IN RIVERS STATE.

Abstract

This study examined the relationship between strategic pathways and organisatinal survival of Dufil Food Industry in Rivers State. The study was guided by 3 research objectives and 3 hypotheses. The survey designed used for the study was a correlational survey design.  The target population for this study was 70 managers of Dufil Food Industry in Rivers State. The study adopted a census sampling technique to ascertain a sample size which ensures that all respondents were captured. A self-administered structured questionnaire titled “Strategic Pathway and Organisational Survival Questionnaire (SPOSQ)” was used to obtain data from respondents. Cronbach’s alpha reliability coefficient of 0.88 was ascertained. PPMC (person product moment correlation) was used to test hypotheses on SPSS version 25.  There is a significant relationship between the core value and resilience of Dufil food industry in Rivers State. There is a significant relationship between situational analysis and adaptability of Dufil food Industry in Rivers State. There is a significant relationship between strategic objectives and workforce stability of Dufil Food Industry in Rivers State. The study concluded that strategic pathway and organisational Survival of Dufil Food Industries in Rivers State reveals that the deliberate alignment of internal strategic dimensions namely core values, situational analysis, and strategic objectives plays a pivotal role in enhancing the firm’s resilience, adaptability, and workforce stability. The study recommended that Dufil Food Industry should ensure that strategic objectives are clearly defined, measurable, and communicated across departments that will enhance stable workforce operation