SUSTAINABLE COMPETITIVE ADVANTAGE AND ORGANISATIONAL GROWTH OF TELECOMMUNICATION FIRMS IN RIVERS STATE

Abstract

This study examined the relationship between sustainable competitive advantage and organisational growth of telecommunication firms in Rivers State. The research design adopted for the study was correlational survey design. The population of this study was 100 management staff of telecommunication sectors (MTN, Airtel, Glo, and 9mobile) in Rivers State. Census sampling technique was adopted.  Self-designed questionnaire titled “Sustainable Competitive Advantage and Organisational Growth (SCAOGQ)” was used to obtain information from respondents. Cronbach’s alpha reliability coefficient of 0.83 was ascertained. PPMC (person product moment correlation) was used to test hypotheses on SPSS version 25.  There is a significant relationship between dimensions of sustainable competitive advantage and measures of organisational growth of telecommunication firms in Rivers State. The study recommended that Management should foster a strong innovative culture by investing in research and development, encouraging employee creativity, and adopting flexible structures that support continuous improvement thereby enhancing profitability and long-term competitiveness.