MARKETING STRATEGIES AND ORGANIZATIONAL PERFORMANCE: A STUDY OF PROCUREMENT DEPARTMENT, FEDERAL MINISTRY OF EDUCATION PHASE LLL FEDERAL SECRETARIAT COMPLEX, ABUJA – NIGERIA.

Authors

  • Akwikwa, Rufus Ph.D.
  • Ogubie, Nwanaka Ph.D.
  • Fadare, Ramat Adeola Ph.D

Keywords:

Marketing Strategies, Organizational Performance

Abstract

The study aim was to explore the impact of marketing strategies on organizational performance of Procurement Department, Federal Ministry of Education Phase lll Federal Secretariat Complex, Abuja – Nigeria FCT. The study adopted both quantitative research approach, survey method and explanatory type. The population of the study was thirty staff of procurement Department, Taro Yemene statistical tool was used to determine the sample size, data was attained from twenty one (21) respondents through self-administered questionnaire, reliability test was determined through Cronbach’s Alpha and linear regression analysis was used to test the hypotheses. The study revealed that, there is relationship between product quality strategy, and organizational performance, there is significant relationship between   product packaging strategy and organizational performance  and there is relationship between product price strategy and organizational performance  .The study  concluded that marketing strategies (product, packaging and price) has significantly impact on organizational performance and each predictor’s variables has unique contribution to the performance of business activities and the study recommended that Procurement Department, Federal Ministry of Education and other Federal Ministries including private organization in Nigeria should energetically involve in digital channels as an active part of their marketing channels to improve more in procurement and relevant business activities.     

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Published

2023-07-19

How to Cite

Rufus Ph.D. , A. ., Nwanaka Ph.D. , O. ., & Ramat Adeola Ph.D, F. (2023). MARKETING STRATEGIES AND ORGANIZATIONAL PERFORMANCE: A STUDY OF PROCUREMENT DEPARTMENT, FEDERAL MINISTRY OF EDUCATION PHASE LLL FEDERAL SECRETARIAT COMPLEX, ABUJA – NIGERIA. BW Academic Journal, 17. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/1375