SERVICE MARKETING AS A TOOL FOR NATIONAL DEVELOPMENT: NIGERIA PERSPECTIVE.

Abstract

The study investigate the significance of service marketing as a tool for national development: Nigeria perspective. Globally, service marketing has been identify as a driving tool for national development, consequently, any given   nation should consider service marketing as a pivotal instrument for national growth.  This study employed a desk study method, and in desk study method, information were source through browsing, and obtained from print, electronic techniques, and service marketing literature including related secondary sources such as journal, text books and others about service marketing as a tool for national development. Furthermore, the study gather more information through tourism industry, political sector, and healthcare / hospitality industry and tertiary institutions in Nigeria. The study concluded  that, the worth and the benefit of service marketing for national development can be ascertained  through general standard of living  by the citizen, growth level  of Gross National Product (GNP) and Gross Domestic  product  (GDP), including  creation of employment opportunities  and profit maximization  by service firms in Nigeria. The study recommended that, Government of the day should assist in expansion of service industry in Nigeria for successful development of the nation. Marketing practitioners or experts should be involved fully in the management, policy and decisions making of a given nation since service marketing activities will censored across all the human and economic activities of such nation.