SERVICE MARKETING MIX ELEMENTS AND ORGANIZATIONAL PERFORMANCE: A STUDY OF GENERAL SERVICES DEPARTMENT, FEDERAL MINISTRY OF EDUCATION PHASE LLL FEDERAL SECRETARIAT COMPLEX, ABUJA – NIGERIA

Abstract

The objective of this study was to examine the effect of service marketing mix elements on organizational performance with a particular reference to General Services Department, Federal Ministry of Education Phase lll Federal Secretariat Complex, Abuja – Nigeria. The study developed a conceptual framework that indicates dimensions and measures variables. The study adopted survey research method and explanatory type. The population of study was (50) respondents (staff) of the department, Taro Yemene statistical method was used to determine the sample size of (44) respondents, primary data was used and, linear regression analysis was adopted to test the hypotheses. The study findings established that, there is significant positive effect between People and organizational performance, there is significant positive effect between process and Organizational Performance and, there is significant positive effect between evidence and Organizational Performance of General Services Department, Federal Ministry of Education, Abuja – Nigeria. The study concluded that, people, process and physical evidence found significant and positive related with organizational performance of General Services Department, Federal Ministry of Education, Phase lll Federal Secretariat Complex, Abuja – Nigeria. The  study  recommended that, General  Services  Department, Federal Ministry of Education and other Federal Ministries should focus  more on  the study dimensions  with other  service marketing  mix elements that flow with organizational  operations  for daily  practice  and  implementation for effective organizational goals.