DIGITAL MARKETING MECHANISM AND SUSTAINABLE DEVELOPMENT: A PARTICULAR REFERENCE TO NIGERIAN ECONOMY.

Abstract

The study explore the relevance of Digital Marketing Mechanism and Sustainable Development: A Particular Reference to Nigerian Economy. In recent years, digital marketing has occupied midpoint phase in the marketing approaches of the massive mainstream of businesses due to the inimitable projections it offers. Internet existence as a strategic advocate of digital marketing, has increased enormous attractiveness in the contemporary spherical economy applying accessible developing implements, basically the internet. The study adopted desk study technique, it is an approach which is carried out through browse information obtained from print, electronic device and digital marketing literature about the growth of digital marketing mechanism and sustainable development globally. The study established that search engine optimization marketing mechanism, email marketing mechanism, content marketing mechanism, and social media marketing mechanism enhances business performance, and also sustained the following sectors in Nigeria: oil / gas, political, healthcare and tertiary institutions. The study concluded that, digital marketing mechanism that  are currently exist include: social media channels such as facebook instragram .whatsapp, and twitter, search engine optimization (SEO), e-mail marketing, blogs, content marketing  channel  and websites for  marketing of products and services through online dispositions  personalities and social influencers. Organization can also use other digital marketing devices such as video advertisements, sponsoring content on more popular websites in performing organizational business activities. Furthermore, the study recommended that, every sectors of an economy should implement and adopt digital marketing mechanism as contemporary devices for business performance of any reputable organization.