ENTREPRENEURIAL ORIENTATION AND CUSTOMER SATISFACTION OF HOTELS IN PORT HARCOURT

Abstract

This research is conducted to investigate the influence of Entrepreneurial orientation and customer satisfaction of hotels in Port Harcourt. The study adopted the descriptive research design. A sample size of 359 staff and customers were randomly selected using the questionnaire for data collection. Data analysis was done using descriptive statistics of mean and standard deviation while inferential statistics of Pearson Product Moment Correlation Coefficient (PPMC) was used to test the stated hypothesis on SPSS version 25. Findings found out that every variable tested has a good-sized effect on hotels in Port Harcourt. The study concludes that innovation affects customer satisfaction in Port Harcourt. The study therefore recommends that: Company in port Harcourt should rebrand their product be it get to saturated point, Hotels and other finis in Port Harcourt should be proactive in nature to avoid product decline