ENTREPRENEURIAL CAPABILITIES AND BUSINESS SUCCESS OF SMES IN PORT HARCOURT.

Abstract

The study examined the extent of relationship between entrepreneurial capabilities and business success of SMEs in Port Harcourt. The study adopted a correlational research design. The population of this study includes all the entrepreneurs of the 536,852 registered small enterprises in Rivers State. The sample size was 400, however only 366 respondents provided need information for the research. The instrument used is the questionnaire. The Spearman correlation was used to test the hypotheses formulated for the study. The findings revealed that; a significant relationship exist between proactiveness and business success, calculated risk-taking and business success, innovativeness and business success. The study concluded that application of entrepreneurial marketing practices (proactiveness, calculated risk-taking, innovativeness, opportunity focus, resource leveraging, costumer intensity, and value creation) and their resultant effects on the competitive advantage of small and medium size enterprises in Rivers state.