ENTREPRENEURIAL MARKET FOCUS AND ORGANISATIONAL COMPETITIVENESS OF QUOTED INDUSTRIAL GOODS MANUFACTURING FIRMS IN NIGERIA

Abstract

This study investigated the impact of entrepreneurial market focus on organisational competitiveness of quoted industrial goods manufacturing firms in Nigeria. The study adopted a cross sectional survey research design with the use of explanatory research design and a causal investigation. The population of the study was the ten (10) quoted industrial goods manufacturing firms in Nigeria. This population was fully sampled. Six (6) managers from marketing, production, finance, human resources sales and the general manager in each firm constituted the respondents of the study. Hence, sixty (60) managers, made up the respondents of the study. The study employed primary data. Primary data was used with a thirty-nine-item questionnaire covering the dimensions and measures of entrepreneurial marketing focus and organisational competitiveness respectively. Sixty copies of the questionnaire were distributed, and forty-nine (49) copies returned and after editing forty-four (44) copies were finally used for the study representing 73% of the total number of questionnaires distributed. The study employed both univariate descriptive statistics and bivariate statistics. The univariate descriptive statistics that were used are frequencies, percentages, mean, standard deviation, the variance and the bar chart. The bivariate statistics that was used for the study is the simple regression analysis. This statistics were used with the aid of the statistical package for social sciences (SPSS) version 22.0. The study concluded that entrepreneurial market focus significantly enhance productivity, value creation and new market exploration and improve organisational competitiveness of industrial goods manufacturing firms in Nigeria. The study therefore recommends that, the quoted industrial goods manufacturing firm should deepen its operations on market segments focus and uniquely serve the different markets. This will help the institutions better serve its market.