DIGITAL COMMUNICATION SKILL AND ADMINISTRATIVE MANAGER JOB PERFORMANCE IN PUBLIC TERTIARY INSTITUTIONS IN RIVERS STATE

Authors

  • Prof. Sam Otamiri
  • Gonweee, Godfavour Baribuma

Keywords:

Digital Communication Skill, Administrative Performance, Information dissemination, Timely Task Accomplishment.

Abstract

This study examines the relationship between digital communication skill and administrative manager job performance in public tertiary institutions in Rivers State. The objective of the study was to examine the extent of relationship between digital communication skills and administrative manager job performance in terms of information dissemination, timey task accomplishment and record management. Four research questions and ten hypotheses were formulated to guide the study. The study adopted the explanatory cross-sectional survey research design with a population of 821 administrative mangers in 8 public tertiary institutions in Rivers State. The sample size of the study was two hundred and sixty-nine (269) respondents which was obtained using the Taro Yamene Formula. Questionnaire developed on a 4-point rating scale was used to elicit data from respondents. Out of 269 copies of the questionnaire  administered, a total of 229 copies were retrieved. Mean and standard deviation were used for the univariate analysis; Spearman Rank Coefficient Correlation was used for the bivariate analysis while the multivariate analysis was done using Partial Correlation. SPSS version. The analysis revealed that digital communication skill has significant positive relationship with Administrative Manager job performance in public tertiary institutions in Rivers State in terms of information dissemination, timely tasks completion and records management. Hence it was concluded that since all the dimensions of digital communication skill enhances administrative manager job performance in public tertiary institutions in Rivers State. The study recommended that Management should provide regular hands-on computer trainings and upgrade their technological infrastructure to increase Administrative Managers’ digital access and familiarity with digital practices.

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Published

2022-09-25

How to Cite

Prof. Sam Otamiri, & Gonweee, Godfavour Baribuma. (2022). DIGITAL COMMUNICATION SKILL AND ADMINISTRATIVE MANAGER JOB PERFORMANCE IN PUBLIC TERTIARY INSTITUTIONS IN RIVERS STATE. BW Academic Journal, 1(1), 12. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/879

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