DIGITAL ACCESS AND ORGANIZATIONAL COMMUNICATION SUCCESS OF TERTIARY INSTITUTIONS IN SOUTH-SOUTH REGION OF NIGERIA

Abstract

The study examined the relationship between digital access and organizational communication success of tertiary institutions in South-South Region, Nigeria. The objective of the study was to examine how of digital access relate with measures of organizational communication success of tertiary institutions in South-South Region, Nigeria. The study adopted the explanatory cross-sectional survey research. The population of the study consisted of one hundred and three (103) tertiary institutions (Universities, Polytechnics, Colleges of Education, and Colleges of Health) across the six (6) states in the South-South Region of Nigeria. The entire population became the sample through census, as the researcher considered the population not too much to handle. Structured questionnaire was use as instrument for data collection after face-validation. Cronbach alpha was used to test the internal consistency of the instrument. Out of 412 copies of the questionnaire administered, a total of 350 were retrieved. Arithmetic mean was used for the univariate analysis while the test of hypotheses was done using Correlational Statistical tool such as Spearman Rank Order Correlation. The findings revealed that there is a significant relationship between digital access and organizational communication success in terms of message content quality, information timeousness and collaboration of tertiary institutions in South-South region, Nigeria. The study concluded that digital office practices in terms of digital access bring about improvement in organizational communication success made manifest in message content quality, information timeousness and collaboration, among others. Among other things, the study recommended that management should provide functional central database management system, intranet, and corporate website to enhance the quality and speed of information sharing in the administrative system, and as well as the meaningful collaboration and interaction among individuals and various units of tertiary institutions.