STRATEGIC PLANNING MODELS AND BUSINESS GROWTH OF TELECOMMUNICATION SECTORS IN RIVERS STATE

Abstract

This study examined the relationship between strategic decision-making process and employee performance of Oil and Gas Firms in Rivers State. Three objectives and three corresponding hypotheses was raised to guide the study. The survey designed used for this study was correlational survey design. The target population for this study was 106 managers of telecommunication sectors (MTN, Airtel, Glo, and 9mobile) in Rivers State. The study adopted a census sampling technique to ascertain a 100 sample size which ensures that all respondents were captured. A self-administered structured questionnaire titled “Strategic Planning Models and Business Growth (SPMBGQ)” was used to elicit data from respondents. Cronbach’s alpha reliability coefficient of 0.88 was ascertained. PPMC (person product moment correlation) was used to test hypotheses on SPSS version 25.  The study found out that there is a significant relationship between Blue ocean model and market share of telecommunication sectors in Rivers State. There is a significant relationship between Ansoff matrix model and market expansion of telecommunication sectors in Rivers State. There is a significant relationship between SWOT analysis model and profit margins of telecommunication sectors in Rivers State.  The study concluded that strategic planning models are essential for telecommunications companies in Rivers State because they offer organized methods for negotiating dynamic and competitive market conditions which lead to business growth. The study recommended among others that telecommunication sectors in Rivers State should actively implement Blue Ocean model by creating innovative value propositions that meet untapped customer needs and open new market spaces.