EXTERIOR DESIGN PRACTICES INFLUENCE ON PATRONAGE OF HYPERMARKETS IN PORT HARCOURT

Abstract

This study determined the relationship between exterior design practices and customer patronage of hypermarkets in Port Harcourt. The study adopted cross-sectional approach; since the study time frame is short on a population of three (3) registered hypermarkets in Port Harcourt. They are:  Spar at Port Harcourt Mall, Azikiwe Road, Nest Cash and Carry, Trans-Amadi Road and ShopRite, Rumuomasi Road, Port Harcourt which also constituted the sample size of the study. A structured questionnaire was used in generating data which was analyzed via descriptive and inferential statistics. The study employed Pearson’s Product Moment Correlation (PPMC) as a suitable analytical tool with the aid of Statistical Package for Social Science (SPSS) version 22. The findings shows that exterior design has significant relationship with customer patronage. The study concluded that there is a significant relationship between exterior design and customer patronage of in Hyper market in Port Harcourt.  The study recommended that operators of hypermarkets should ensure effective technological inclusions in the business environment to ensure effectiveness in the business place.