INTERIOR DESIGNS CONSIDERATION AND REFERRAL OF HYPERMARKETS IN PORT HARCOURT.

Abstract

This study determined the relationship between interior design practices and customer referral among hypermarkets in Port Harcourt. The study adopted cross-sectional approach since the study time frame is short, with a population of  three (3) registered hypermarkets in Port Harcourt. They are:  Spar at Port Harcourt Mall,Azikiwe Road, Nest Cash and Carry, Trans-Amadi Road and ShopRite, Rumuomasi Road, Port Harcourt and also constituted the sample size of the study. A structured questionnaire was used in generating data which was analyzed via descriptive and inferential statistics. The study employed Pearson’s Product Moment Correlation (PPMC) as a suitable analytical tool with the aid of Statistical Package for Social Science (SPSS) version 22. The findings shows that interior designs consideration has significant relationship with referral. The study recommended that operators of hypermarkets should ensure effective technological inclusions in the business environment to ensure effectiveness in the business place.