STORE LAYOUT CONSIDERATION AND CUSTOMERS REPEAT PURCHASE IN HYPER MARKETS IN PORT HARCOURT

Authors

  • Songo Lawson

Keywords:

Store Layout, Customer Repeat Purchase, Hyper Market

Abstract

This study determined the relationship between store layout and customers repeat purchase in hypermarkets in Port Harcourt. The study adopted cross-sectional approach since the study time frame is short on a population of three (3) registered hypermarkets in Port Harcourt. They are:  Spar at Port Harcourt Mall, Azikiwe Road, Nest Cash and Carry, Trans-Amadi Road and ShopRite, Rumuomasi Road, Port Harcourt and also constituted the sample size of the study. A structured questionnaire was used in generating data which was analyzed via descriptive and inferential statistics. The study employed  Pearson’s Product Moment Correlation (PPMC) as a suitable analytical tool with the aid of Statistical Package for Social Science (SPSS) version 22. The findings shows that store layout has significant relationship with customer repeat purchase. The study recommended that operators of hypermarkets should ensure effective technological inclusions in the business environment to ensure effectiveness in the business place.

Downloads

Published

2024-01-07

How to Cite

Lawson, S. (2024). STORE LAYOUT CONSIDERATION AND CUSTOMERS REPEAT PURCHASE IN HYPER MARKETS IN PORT HARCOURT. BW Academic Journal, 6. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/1725