INTERNET-MEDIATING MARKETING AND SOCIO- SECURITY OF YOUTHS NIGERIA

Abstract

The study examined internet mediating marketing and socio security of youths in Rivers State, Nigeria. The explanatory survey research design was adopted. The target population of this study was three thousand and five hundred (3,500) registered entrepreneurs engaged in e-information services across the twenty-three (23) Local Government Area in Rivers State, Nigeria. The sample size comprised of three hundred and forty-six (346) respondents. This was obtainable using the Krejcie and Morgan Sample Size Determination of 1970. Spearman Rank Order Correlation Coefficient was used for bivariate analyses (testing the hypotheses one to three). The findings revealed that internet mediating marketing positively influence and tends to promote socio-economic security in terms of financial security (steady income generation, income multiplicity, ample saving culture &sufficient emergency fund balance). The research therefore, recommended that government should encourage youths who are e-information service provider by supplying them with steady power supply.