DIGITAL DISRUPTIONS AND OPERATIONAL EFFECTIVENESS OF TRANSPORTATION COMPANIES IN RIVERS STATE

Abstract

The study x-rayed the impact of digital disruptions on operational effectiveness of transportation companies in Rivers Statee. The study adopted the Adaptive Structuration Theory as the baseline theory. The study employed a qualitative approach which examined 30 transportation firms in Rivers State using secondary data such as internet sources. The gathered data was analysed using content analysis. The study from its finding concluded that artificial intelligence has influence on operational effectiveness of transportation companies in Rivers State. The study further says discovered that there is a positive relationship between internet of things and operational effectiveness of transportation companies in Rivers State. The study recommended amongst others that Businesses looking to adopt AI should take a collaborative approach, working closely with policymakers and other stakeholders to ensure that the benefits of AI are realized while addressing its potential challenges especially in transportation companies.