DATA MINING AND BUSINESS GROWTH OF MANUFACTURING COMPANIES IN RIVERS STATE

Abstract

This study investigated the effect of data mining on business growth of manufacturing companies in Rivers State, Nigeria. The explanatory survey research design was adopted for the study. The population of the study comprised of 98 manufacturing companies and the entire population of 98 entities were used as the sample size for the study. The questionnaire was the main instrument used in data collection. 98 copies of the questionnaire were administered to the employees (representatives) of the manufacturing companies and all the copies of the questionnaire were completed and returned. The study employed the descriptive statistics like simple percentages and tables as well as mean and standard deviation to present and analyze the data from the respondents. Regression analysis technique was adopted in testing the hypotheses and it was found that all the robotic has positive effect on business growth. Based on that, a further analysis was carried out using regression tool and it was discovered that data mining has positive significant effect on market share, diversification and business expansion of the manufacturing firms that adopted data mining. It was therefore concluded that data mining has positive significant effect on business growth of manufacturing companies in Rivers State. Consequently, it was recommended that to improve the market share of manufacturing companies, data mining should be adopted and used in these companies in such areas of manufacturing operations and feedback system.