COVID-19 PANDEMIC DISRUPTION AND ITS MARKETING IMPLICATIONS IN AVIATION SECTOR IN NIGERIA

Abstract

One major disruption which airline operators would not forget in a hurry is the Covid-19 pandemic. Covid-19 pandemic is a crisis that disrupts business organizations including those in the aviation sector in Nigeria. This crisis hits the aviation industry so hard that both domestic and international airlines are forced to shut down their operations and comply with the travel restrictions imposed by governments all over the world. The Covid-19 pandemic is seen as the worst ever crisis experienced in the history of the aviation industry. According to Jasper (2020), airlines may not recover from the Covid-19 crisis for the next five years. He lamented that we are now in the midst of the gravest crisis the aerospace industry has ever known. Nobody believes that a pandemic of this nature is possible, no one sees it coming, nobody prepares for it; it comes as a surprise to everyone, claiming millions of lives across the world