GREEN AWARENESS AND CONSUMER PURCHASING DECISION OF SOLAR POWER INVERTERS IN RIVERS STATE

Abstract

Our physical environment has witnessed serious degradation over the years following humans’ activities in exploring nature. These activities threaten lives and our general existenceand had received global criticism leading to the initiation of green movement aimed at environmental protection. The recent years had seen advancement in eco protection and numerous researcheshad pointed atgreenexistence which is the reason for the exploration of renewable energy.  Solar energy in particular has come to stay as an alternate source of power supply and thus expose consumers to commodities that are more environmental friendly. This development presents purchase options and performs critical roles in organizational success. Solar power is gaining entry into the Nigerian market as an efficient source of power supply thus awareness becomes prominent to trigger purchase.