EFFECT OF LOGISTIC INTER-OPERABILITY ON SUPPLY CHAIN EFFICIENCY: A MARKETING PERSPECTIVE
Keywords:
Logistics inter-operability, Supply chain efficiency, Marketing perspective, Nigerian logistics firms, Technology integration.Abstract
This study examines how logistics interoperability influences supply chain efficiency within Nigerian logistics firms, with specific emphasis on marketing-related outcomes. Logistics interoperability is examined through four key dimensions: information sharing, technological integration, process standardization, and collaborative partnerships. A quantitative research approach was employed using survey data obtained from 80 logistics and marketing managers. Descriptive statistics and multiple regression techniques were applied for data analysis. Findings indicate that the dimensions of logistics interoperability contribute positively to supply chain efficiency, with information sharing
and technological integration emerging as the most influential factors. The study concludes that logistics interoperability constitutes a critical strategic capability that enhances operational efficiency, improves customer value delivery, and strengthens competitive positioning. The study concludes that government and industry stakeholders should promote interoperability through supportive regulations and digital infrastructure development.
