EXTERNALIZATION AND OUSTANDING BRAND IMAGE IN PAINT MANUFACTURING FIRMS IN PORT HARCOURT

Abstract

This work examined externalization and outstanding brand image in paint manufacturing firms Port Harcourt. The study adopted the explanatory survey research design, a sample size of five (5) top managers in each of the selected paint manufacturing firms in Port Harcourt with 95 top managers as respondents. After validation by the supervisor, 95 copies of structured questionnaire were administered while 76 copies were retrieved. The reliability of the instrument was ascertained using test-retest.