ENTREPRENEURIAL MARKETING REIMAGINED: THE GEN Z REVOLUTION

Abstract

This study explores the impact of Gen Z on entrepreneurial marketing, examining how their unique values, behaviors, and preferences are redefining marketing strategies. Investigate Gen Z's influence on entrepreneurial marketing practices. Identify key marketing strategies that resonate with Gen Z entrepreneurs. Examine the role of digital technologies in shaping Gen Z's entrepreneurial marketing approaches. A mixed-methods approach was employed, combining surveys, interviews, and social media analysis to gather insights from Gen Z entrepreneurs and marketing professionals. The study reveals that Gen Z entrepreneurs prioritize authenticity, sustainability, and social responsibility in their marketing strategies, leveraging digital technologies to create engaging, interactive experiences. This research contributes to the literature on entrepreneurial marketing, providing new insights into Gen Z's impact on marketing practices and highlighting opportunities for innovation and growth. The findings have significant implications for businesses seeking to connect with Gen Z entrepreneurs and consumers, emphasizing the need for authentic, socially responsible, and digitally savvy marketing strategies. Develop marketing strategies that prioritize authenticity, sustainability, and social responsibility. Leverage digital technologies to create engaging, interactive experiences that resonate with Gen Z. Foster a culture of innovation and experimentation in entrepreneurial marketing practices