EVENT MARKETING AND ENTREPRENEURSHIP DEVELOPMENT IN SOUTH-SOUTH ZONE OF NIGERIA

Abstract

This work is to examine event marketing with a view of determining the extent to which it impacts entrepreneurship development in South-South Zone of Nigeria. To achieve this purpose, secondary source of data were collected as a guide of review to the literature. The scope of the study covers the entire south – south Zone of Nigeria. The given information’s were descriptive analysis. The study is to make use of four marketing Ps as its dimensions. Our findings revealed that event marketing has a positive significance impact on entrepreneurship development. It is responsible for gearing growth for innovation and change in the economic. Based on the above findings I therefore conclude that the study has established that event has positive and strong relationship with employment generation of new business and tourist inflow. This study provided theoretical implication in marketing event in the hospitality industry. It also provided entrepreneurs with effective service delivery. This study recommended for event marketing in other zones of Nigeria for economic diversification, self-reliance. Government should support her citizens in its policies by giving priorities to entrepreneurship in the area of events.