DESIGN-DRIVER INFLUENCE AND CONSUMERS PURCHASE INTENTION OF DOMESTIC FURNITURE DEALERS IN PORT HARCOURT.

Abstract

This study examined the relationship between design-driver influence and consumers purchase intention of domestic furniture dealers in Port Harcourt. Correlational survey design was adopted for this study. The population of the study comprised 180 managers of domestic furniture dealers in Port Harcourt. The census sampling procedure was adopted. The instrument for data collection in this study was a questionnaire titled “Design-Driver Influence and Consumers Purchase Intention Questionnaire (DDICPIQ)”. The reliability of 0.75 coefficient index was carried ascertained Cronbach’s Alpha (α). The data collected from the administration of the instrument on the respondents were analysed with Statistical Package for Social Sciences (SPSS). The hypotheses were tested using the Spearman Rank Correlation at 0.05 significant level. The study finds out that is a significant relationship between user-centred design and planned intention of domestic furniture dealers in Port Harcourt. There is a significant relationship between functionality design and impulse purchase of domestic furniture dealers in Port Harcourt. The study concluded that design-driver influence significantly enhance consumers purchase intention of domestic furniture dealers in Port Harcourt. Based on the findings, the study recommended that furniture retailers should emphasize the functional design aspects of their products, such as space-saving, versatility, and easy assembly, to attract impulse buyers.