ARTIFICIAL INTELLIGENCE AND SERVICE QUALITY IN HEALTHCARE SERVICE PROVIDER: A CATALYST FOR SOCIO-ECONOMIC DEVELOPMENT

Abstract

The cornerstone of any business in today’s market place is the extent to which the business is able to meet the needs and wants of its customers’, at reasonable and affordable prices. This is because today’s customers are more enlightened, more proactive, more discerning, and very much more critical due to intense completion and the vast developments in technological advancements. Hence, in the service industry and health sector, superior service delivery may likely be the winning strategic option that is available to serious minded organizations. A major strategic option could actually be the adoption of artificial intelligence in the delivery of the much needed services in the health sector. Therefore, the general objective of this paper is to examine the relationship between the adoption of artificial intelligence and quality service delivery in the health sector in Yenagoa Bayelsa state. The study adopts cross-sectional research design, this design was preferred because of the nature of the study which was conducted in multiple tertiary healthcare institutions. This design supports the use of questionnaire for data collection among the different studied organizations. The sample size of this study consists of 357 customers. The sample size for this study was determined using Taro Yamane statistics. Among others the study discovered that there is a positive and significant relationship between artificial intelligence and quality service delivery in the health sector. Hence the study recommended that Healthcare providers should prioritize the adoption of AI tools to improve assurance by enhancing patient confidence through accurate diagnoses and personalized care. Also, efforts should be made to implement AI-driven systems that strengthen reliability by ensuring consistent service delivery and reducing human error.