MARKETING COMPETENCIES AND JOB CREATION POTENTIALS OF BUSINESS EDUCATION STUDENTS IN TERTIARY INSTITUTIONS IN RIVERS STATE.

Abstract

This study is all about marketing competencies and job creation potentials of business education students in tertiary institutions in Rivers State. Correlational survey design was adopted in this study and the population consisted of six hundred and ten (610) final year business education students in four (4) tertiary institutions running business education programme in Rivers State. The sample size of this study consisted of 241 respondents drawn from the population using Taro Yamen formula, hence simple random sampling technique was adopted in this study. Two (2) set of instruments titled “Entrepreneurial Competencies of Business Education Students Questionnaire (ECBESQ)” and “Job Creation Potentials of Business Education Students Questionnaire (JCPBESQ)” were used to obtain necessary data for this study. The instruments were validated by experts in the Department of Business Education and Measurement and Evaluation, and a reliability index coefficient of 0.81 and 0.74 were obtained respectively using Pearson Product Moment Correlation Coefficient (PPMC). The aforementioned statistical tool was also used to answer and analyze the research questions and to test the stated null hypotheses at 0.05 level of significance. Finding of this study showed that there is a very strong, positive and significant relationship between marketing competency and job creation potentials of business education students respectively in the aforementioned institutions in Rivers State. It was therefore recommended among others that business education students should endeavor to acquire business management competency while in school so that they can create jobs for themselves upon graduation.