CONTEMPORARY SUPPLY CHAIN MANAGEMENT ISSUES AND THE PERFORMANCE OF MULTI-NATIONAL COMPANIES IN PORT HARCOURT, RIVERS STATE.
Abstract
This study examined the relationship between contemporary supply chain management issues and performance of multi-national companies in Port Harcourt, Rivers State. This study adopted a correlational research design. The population of the study consisted of 10 multinational companies operating in Rivers State as retrieved from Nigerian business directory search engine. The study adopted a census study, 3 respondents were selected from each firm multiplied by 10 firms give us a total of 30 respondents. Structured questionnaire instrument title “contemporary supply chain management issues and performance” questionnaire was developed on five-point likert scale. The result of the Cronbach's Alpha reliability test indicates .800 which is above .70 which implies that the items are reliable. Pearson product moment correlation was used to test the hypotheses using SPSS (statistical package social sciences). The study revealed that there is a significance relationship between material shortage and market share of multi-national companies in Port Harcourt, Rivers State. There is a significance relationship between demand forecasting and efficiency of multi-national companies in Port Harcourt, Rivers State. There is a significance relationship between increase freight prices and profitability of multi-national companies in Port Harcourt, Rivers State. The study concluded that contemporary supply management issues, such as material shortages, demand forecasting inaccuracies, and rising freight prices, significantly affect the performance of multinational companies operating in Port Harcourt, Rivers State. Collectively, these factors underscore the critical need for robust supply chain strategies that enhance resilience and adaptability in the face of fluctuating market conditions. The study recommended multinational companies in Port Harcourt should continuously refine their material shortage to improve market share, multinational companies should prioritize strategic demand forecasting that support enhanced efficiency and multinational companies should embrace increase freight prices initiatives to improve profitability.