JOB SECURITY AND ORGANIZATIONAL IMAGE OF HOTELS IN RIVERS STATE

Abstract

The study examined job security and organizational image of hotels in Rivers State. The objective of the study was to examine the relationship between dimensions of job security such as employee job competence, employee relations and task significance; and measures of organizational image in terms of public rating, client rating and competitiveness in hotels in Rivers State. Thus, the study was anchored on Vroom expectancy theory as its theoretical foundation. The study adopted the explanatory cross sectional survey research design. The population of the study consists of one hundred and twenty-eight (128) hotels in Rivers State. Due to accessibility and manageability, twenty-eight (28) hotels in Port Harcourt, fivers State were used, with sample size the sample of the study was eight-four (84) respondents. After validation by the experts in test and measurement, a total of eight-four (84) copies of questionnaire was distributed to the targeted respondents and the researcher was able to retrieve eighty (80) copies. The reliability of the instrument was ascertained using test-retest. Mean and standard deviation was used for research questions analysis while Spearman Rank Order Correlation was used to test hypotheses. It was found that dimensions of job security (employee job competence, employee relations and task significance) have a significant positive relationship with measures of organizational image such as public rating, client rating and competitiveness of hotels in Rivers State. Thus, it was concluded that attempts made by employees such as optimized job competence, task significance, and healthy employee relations have been found to not just enhance their chances of job security but also improve organizational image. Consequently, it was recommended that of hotels should ensure that their employees are trained/retrained in their respective job dispensation so as to improve their competence.