DATA ANALYTICAL TOOLS AS A PRECUSOR TO JOB MARKET SKILLS OF BUSINESS EDUCATION GRADUATES IN TERTIARY INSTITUTIONS IN RIVERS STATE

Abstract

The study investigated the relationship between data analytical tool and job market skills of business education graduates in tertiary institutions in Rivers State. A correlational research design was used to carry out the study. The population of the study consisted of 3,763 undergraduates from tertiary institutions in Rivers State. The sample size consisted of 351 undergraduates. Simple random sampling technique was used to select the respondents. Pearson's Product Moment Correlation was used to answer the research questions, while the null hypotheses were tested using regression analysis at the 0.05 significance level. The findings of the study revealed, among other that, there is a significant relationship between data analytical tools integration and market skills of business education graduates in tertiary institutions in Rivers State. The study concluded that the integration of data analysis tools moderately contributes to the development of market skills for business education graduates in tertiary institutions in Rivers State. The study, therefore, recommended, among others, that there is a need for tertiary institutions in Rivers State to prioritize the integration of data analytical tools in their business education curriculum.