MULTIMEDIA INTEGRATED AND TECHNOLOGICAL SKILLS OF BUSINESS EDUCATION GRADUATES: A MEDIATING ROLE OF ICT POLICY IN TERTIARY INSTITUTIONS IN RIVERS STATE

Abstract

The study investigated the relationship between multimedia integration and technological skills of business education graduates in tertiary institutions in Rivers State. A correlational research design was used to carry out the study. The population of the study consisted of 3,763 undergraduates from tertiary institutions in Rivers State. The sample size consisted of 351 undergraduates. Simple random sampling technique was used to select the respondents. A Technology Integration and Job Market Skills Acquisition Questionnaire (TIJMSAQ) was used for data collection. The instrument was validated and tested for reliability, with a reliability index of 0.882 derived through Cronbach's alpha. Pearson's Product Moment Correlation was used to answer the research questions, while the null hypotheses were tested using regression analysis at the 0.05 significance level. The findings of the study revealed, among other that, there is a significant relationship between multimedia tools integration and technological skills of business education graduates in tertiary institutions in Rivers State. The study concluded that the integration of multimedia tools contributes to the development of technological skills for business education graduates in tertiary institutions in Rivers State. The study, therefore, recommended, among others, that there is a need for tertiary institutions in Rivers State to prioritize the integration of multimedia tools in their business education curriculum to enhance the technological skills of business education graduates.