DATA GOVERNANCE STRATEGIES AND BUSINESS SUSTAINABILITY OF COMMERCIAL BANKING SECTOR IN RIVERS STATE, NIGERIA
This study examined the relationship between data governance strategies and business sustainability of commercial banks in Port Harcourt, Rivers State, Nigeria. The study population comprised of 19 commercial banks which also served as the study sample size with 133 respondents comprised of top managerial staff derived from the 19 commercial banks in Port Harcourt, Rivers State, Nigeria. The instrument for data collection was the use of questionnaire distributed to the study target organizations respondents (commercial banks). And for the test of our hypothesized hypotheses, the collected data were coded using SPSS and analysed presented through Pearson Product Moment Correlation Coefficient statistics. The result of the analysed data showed positive significant relationship between the dimension of the predictor variable (Data Governance Strategies – data architecture, data policies and data security) and the measures of the criterion variable (Business Sustainability – profitability, service quality and market share). Relying on the results of the analysed data, we concluded that, there is a positive significant relationship between data governance strategies and business sustainability in commercial banks in Port Harcourt, Rivers State, Nigeria. We therefore, recommended that, management of organizations should implement the strategies utilized in this study for their data governance as it’s enhances strong positive significant relationship with business sustainability where data is the major asset.