SOCIAL MEDIA ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT OF OBIO/AKPOR LOCAL GOVERNMENT AREA RIVERS STATE

Abstract

This study investigated the relationship between social media entrepreneurship and economic development of Obio/Akpor Local Government Area in Rivers State, with the purpose of establishing if social media entrepreneurship influences economic development. This study adopted cross sectional research design. The target population for this examination comprises of the considerable number of entrepreneurs chosen arbitrarily from the 17 wards in Obio/ AkporLocal Government Area of Rivers State. 250 respondents were used for the analysis using Pearson Product Moment Correlation Coefficient with the aid of SPSS version 22.0. The findings revealed that, the proxies of social media entrepreneurship (Facebbok, LinkedIn, Twitter) have significant relationship with economic development of Obio/Akpor LGA of Rivers State. It was recommend amongst others that entrepreneurs in Obio/Akpor LGA can adopt LinkedIn as a way of networking with people and sharing customer experiences in their eatery, as well as showcasing their products to different public.