COMMUNICATION INTERVENTIONS IN COVID-19 CRISIS IN NIGERIA: TOWARDS A SUSTAINABLE MEDIA CAMPAIGN

Abstract

Coronavirus is a pandemic disease that has caused a dramatic loss of human lives, presents unprecedented challenges to public health and food systems, ravages the struggling national economy, and threatens millions of livelihoods in Nigeria. This study assesses the influence of communication in the sustainable media campaign against Covid-19 and promotion of behaviors that are germane to the wellness of people in the society. Anchored on the Social Category Theory as the theoretical framework, the study builds on its assumption that a person’s social category determines the media of communication he exposes himself to. The study concludes by emphasizing on the basic communication strategies that will enhance effective media campaigns and also create an overwhelming impact on the various socio-economic groups for robust results from the media campaign. The study recommends among others that to contain the spread of coronavirus, the government at all levels should employ all media of communication in the campaign for effective and widespread message delivery.