COMPUTER MEDIATED COMMUNICATION AND ORGANIZATIONAL PERFORMANCE OF TELECOMMUNICATION COMPANIES IN RIVERS STATES

Abstract

The study investigated computer, mediated communication and organization performance of telecommunication companies in Rivers State. The study at determining the relationship between computers mediated communication and organizational performance of telecommunication companies in Rivers State. Two research questions and two null hypothesis guided the study. The study adopted cross sectional research design. The study population consisted of nine hundred and six (906) staffs from four (4) telecommunication companies in Rivers State. The study sample was made up of three hundred and eighty two (382) respondents drawn using Taro Yamane formula. The instrument was a self-developed questionnaire, captioned computer mediated communication and organizational performance (CMCOP). The instrument was validated by experts from the department to ascertain its validity while the reliability coefficient index of 0.70 was obtained using cronbach alpha statistics. The data collected were analyzed using mean and standard deviation for the research questions while spearman's rank order (RHO) was used to test the hypothesis at 0.5 alpha level. Major findings of the study revealed a significant relationship between social media usage and organizational performance of telecommunications companies in Rivers State. It was however, recommended that telecommunications companies operating in rivers state should organize regular touring workshops for their staff.