Dada Obele J. CUSTOMERS AS THE OXYGEN CABLE OF SMALL AND MEDIUM-SIZED ENTERPRISES: DR JOSEPH OBELE’S CUSTOMER-CENTRIC PHILOSOPHY FOR SME SURVIVAL, SUSTAINABILITY AND GROWTH. bwjournal [Internet]. 2026 Sep. 8 [cited 2026 Sep. 9];. Available from: https://bwjournal.org/index.php/bsjournal/article/view/4345