P.Ikechi, Dr. Obinna, and Chima Stanley Udogu. “GUERRILLA MARKETING STRATEGIES AND MARKET PERFORMANCE OF SELECTED SUPERMARKETS IN PORT HARCOURT AND IT’S ENVIRONS”. BW Academic Journal 2 (December 1, 2025). Accessed May 2, 2026. https://bwjournal.org/index.php/bsjournal/article/view/3534.