P.Ikechi, D. O. ., and C. S. . Udogu. “GUERRILLA MARKETING STRATEGIES AND MARKET PERFORMANCE OF SELECTED SUPERMARKETS IN PORT HARCOURT AND IT’S ENVIRONS”. BW Academic Journal, vol. 2, Dec. 2025, https://bwjournal.org/index.php/bsjournal/article/view/3534.