C. Igani (Ph.D), and Dr. O. P. Ikechi. “INTEGRATIVE SENSORY MARKETING AND CONSUMER BUYING DECISION OF AUTOMOBILE FIRMS IN PORT HARCOURT”. BW Academic Journal, vol. 1, no. 3, July 2024, pp. 124-37, https://bwjournal.org/index.php/bsjournal/article/view/2187.