Onovughakpo Augustine (PhD), Macaulay, and Asagba Samuel. 2026. “THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON THE INFLUENCE OF PACKAGING FEATURES ON BEVERAGE BRAND EQUITY AMONG POSTGRADUATE STUDENTS IN RIVERS STATE”. BW Academic Journal, June. https://bwjournal.org/index.php/bsjournal/article/view/4068.