IGANI (PH-D), D.; CHIKA , O. H. .; BARIDAKARA, N. . SALES PROMOTION STRATEGIES AND MARKETING PERFORMANCE OF FOOD AND BEVERAGE FIRMS IN RIVERS STATE. BW Academic Journal, [S. l.], v. 2, 2025. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/3129. Acesso em: 17 apr. 2026.