GUITART , I. A. .; GONZALEZ , J. .; STREMERSCH, S. . . ADVERTISING NON-PREMIUM PRODUCTS AS IF THEY WERE PREMIUM: THE IMPACT OF ADVERTISING UP ON ADVERTISING ELASTICITY AND BRAND EQUITY. BW Academic Journal, [S. l.], 2025. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/3103. Acesso em: 19 jun. 2026.