IGANI (PH-D), D.; CHIKWENDU , L. E. .; NYECHE, W. . SERVICE BRANDING STRATEGIES AND CUSTOMER PATRONAGE OF TELECOMMUNICATION FIRMS IN RIVERS STATE. BW Academic Journal, [S. l.], v. 2, 2025. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/3081. Acesso em: 17 apr. 2026.