DOUGLAS SAMPSON (PH.D). Department of Marketing, Dennis Osadebay University, Asaba, Delta State . BW Academic Journal, [S. l.], v. 2, p. 142–155, 2025. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/2975. Acesso em: 1 may. 2026.