DR. EKANKUMO BANABO; DR. OTOBO PEREARAU. EXPERIENTAL MARKETING STRATEGY AND CUSTOMER RETENTION IN FINANCIAL TECHNOLOGY BANKS IN YENAGOA BAYELSA STATE. BW Academic Journal, [S. l.], v. 2, p. 95–111, 2025. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/2944. Acesso em: 17 apr. 2026.