DR. BANABO EKANKUMO; OTOBO PEREARAU. MARKET PENETRATION STRATEGIES AND CUSTOMER RETENTION IN THE HOSPITALITY INDUSTRY IN BAYELSA STATE, NIGERIA. BW Academic Journal, [S. l.], v. 1, n. 2, p. 118–129, 2024. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/2031. Acesso em: 28 jul. 2026.