DR. BANABO EKANKUMO; DR OTOBO PEREARAU. MARKET PENETRATION STRATEGIES AND CUSTOMER RETENTION IN THE HOSPITALITY INDUSTRY IN BAYELSA STATE, NIGERIA. BW Academic Journal, [S. l.], p. 118–129, 2024. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/1932. Acesso em: 11 nov. 2026.