LAWRENCE PH.D, A.; JAMES CHIMA PH.D, I. PRODUCT REBRANDING STRATEGIES AND CUSTOMER RETENTION OF BAKERY FIRMS IN RIVERS STATE. BW Academic Journal, [S. l.], p. 18, 2023. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/1455. Acesso em: 21 apr. 2026.