M. NADUBE (PH.D), P. .; E. ISENAH (PH.D), T. . EMOTIONAL APPEALS AND ADVERTISING EFFECTIVENESS: A THEORETICAL REFLECTION. BW Academic Journal, [S. l.], p. 16, 2023. Disponível em: https://bwjournal.org/index.php/bsjournal/article/view/1090. Acesso em: 7 may. 2026.