ECONOMIC ANALYSIS OF POULTRY MARKETING IN JALINGO LOCAL GOVERNMENT AREA OF TARABA STATE, NIGERIA

Abstract

This research focused on Economic Analysis of Poultry Marketing Jalingo Local Government Area of Taraba State, Nigeria. The specific objectives were to; identify the socio-economic characteristics of poultry marketers in the study area, to identify the main marketing problems that Jalingo poultry farmers face and to determine the profitability of poultry marketing in the study area. A purposive sampling technique was used to arrive at the selection of one hundred and twenty-five (125) respondents. Primary data was used mainly and sourced with the aid of questionnaire. Data collected was analyzed using descriptive statistics, gross margin analysis and net farm income. The result of the socio-economic characteristics of the poultry farmers revealed that, (68.8%) were male. Most of the poultry farmers in the study area had tertiary education with average of about 60.8%. About 52.8% of the poultry famers had a household size of 1-9 persons per household while 89.6% had 0-9 years of farming experience. Investigation into the management practices showed that respondents were involved in semi intensive system (32.6%) management practice. 60.0% of the respondents source for feed from the feed mill. The findings of the cost returns analysis of the enterprise revealed that the poultry farmer spent the Total cost of N3,682,505 during the period of production, the total revenues of N1,936.42 with a gross margin of N110,475 and a net farm income of N0.03 was realized. The rate of returns on investment (returns per naira invested) is N0.03, this implies that for every N1 invested in the production,  a profit of N0.03 was made. It was recommended that government should intervene in the production and marketing of poultry in the study area to enable the farmers make profit from the business.